http://www.youtube.com/watch?v=tCRQQCKS7go - super 8 trailer-allows actors to engage and interact with the audiences and also provide brief account of the story.
http://www.youtube.com/watch?v=qLiFbtBmvK8 -super 8 premiere at regency Theaters Westwood Village-2011
http://www.youtube.com/watch?v=smylfYKH7Ss super 8 interview
http://www.youtube.com/watch?v=nTtc-gjLmR0 super 8 interview with J.J Abrams
http://www.rottentomatoes.com/m/super_8/ super 8 review-rotten tomatoes
http://www.guardian.co.uk/film/2011/aug/04/super-8-review super8 review- The guardian
"Of course we do get to see the kids' completed homemade movie, and, though it would be a cheap shot to claim that this film is a tighter and clearer piece of work than Super 8 itself, I have to confess, churlishly, to a faint disappointment here. The completed film does not particularly reveal anything that had been mysterious in the preceding action, and it does not mesh in any particularly ingenious way with the real-life adventures we have all just lived through. But it is funny and likable, like everything else Abrams has to show us.
The movie elsewhere suggests the more general experience of families' home-movie-making. Watch Super 8 home movies and you'll see mum and the kids, but not dad. Dad is the one doing the filming, the only one allowed to hold the camera. So the father is intensely present and absent at the same time: Abrams hints a little at this more melancholy aspect of Super 8 culture. The rest of the time it's a boisterous genre piece with some of Spielberg's tricks but little of his storytelling pizazz and none of his intense heartfelt belief."
http://www.telegraph.co.uk/culture/film/filmreviews/8682243/Super-8-review.html the telegraph- “Abrams has created a clever, enjoyably reverential, and very entertaining update of an old-fashioned boy’s-own caper” attracts audiences on the basis of the guraantee of a review in a famous newspaper.
http://www.velvetv.com/2011/06/j-j-abrams-and-steven-spielberg-super-8-ew-cover/
E-media
-viral marketing campaign http://www.super8-movie.com/ official website-The official super8 website contains an “editing room” which allows users to find various clips from around the web and piece them together-increases interaction and interest
- links to social networking sites which again attract more young and middle aged audiences
-To promote the film, Valve Corporation created a short video game and released it alongside the PC version of Portal 2
http://www.facebook.com/search/results.php?q=super8&init=quick&tas=0.2466379673874019#!/Super8Movie super 8 facebook fan page
http://twitter.com/#!/super8movie- super 8 twitter account
twitter: Paramount Studios recently used twitter to offer advanced screening tickets for their new sci-fi release ‘Super 8′ directed by J.J. Abrams.
For Paramount, twitter presents a good opportunity to reach out to an audience that engages with topical discussion, and with a sponsored ‘trending topic’, this can create a lot of buzz, especially for a movie release.
http://www.filmindustrynetwork.biz/paramount-turns-to-twitter-for-super-8-promotion-will-it-work/11256http://www.pcmag.com/article2/0,2817,2386773,00.asp
Viral marketing campaign created massive hype for super8 way long before its release. For example the first trailer for the movie was attached to Iron Man 2. This gave audiences a ‘topic’ to discuss therefore; it was being promoted way before it even released.
